Attracting Millennial Home Buyers

Attracting Millennial Home Buyers

If you are considering selling your home, to ensure a quick sale and the best offers, you’ll need to make sure that your property appeals to the widest possible number of buyers. Right now, millennials account for around 50% of all homebuyers, so anyone wanting to secure a timely sale should make it a priority to attract their attention.


However, when it comes to buying a home, millennials have many different priorities to the older generation, which means that you will almost certainly need to carefully consider how you present your home if you are to secure their interest. Here are a few of the key things that you can do to attract millennial home buyers to your property.


Make Your Online Listing Standout

Virtually every homeowner now starts their property search online, which makes listing your home on the internet is essential. However, this means that there is plenty of competition on the same page as your property. If you hire a great real estate agent, make sure that you choose one who has experience in selling online and the track record to prove it. Ask them what they can do to make your listing stand out from the others. Virtual video tour? Promoted post? Your real estate agent should have some great ideas to capture the attention of millennial homebuyers.


Make a Big Deal of Your Eco-Friendly Features

Generally, millennials care about the planet more than any other generation and as a result, generally prefer homes that are designed to be as eco-friendly and self-sufficient as possible. These properties give them the opportunity to reduce their energy bills by as much as 30%, but they also enable them to support the environment by reducing their carbon footprint. Research suggests that is something that is a key concern for as many as half of millennial homebuyers.


Don’t have that many eco-friendly features? No problem. Many can be implemented fairly cheaply. Some examples of environmental upgrades include solar energy, environmental insulation (earthbags, bamboo, straw), other eco-friendly construction, or the installation of water butts. Make sure that these features are clearly listed on your marketing information to get the attention of millennial buyers.


Embrace Technology

Millennials are very eager to buy properties that are fitted with the latest home technologies. There are a wide range of different technology-based improvements that can be made to your home. Many of these aren’t expensive to implement, meaning it may be worthwhile considering upgrading to them before you put your home on the market.

Some examples of home technologies that you may wish to consider include:


  • Automated lights, blinds, and door locks

  • Video doorbell solutions such as Nest

  • Self-watering planters

  • Smart bathtubs

  • Wireless garage door sensors

  • Smart Plugs

  • State-of-the-art security systems


Whatever technologies you have, make a feature of them on your home listing so that they stand out to prospective millennial buyers.


Outstanding images

Visuals are important to any potential buyer, but particularly to millennials who largely rely on image-based platforms such as Instagram to influence their purchases. As the images on these platforms are usually heavily edited to ensure maximum appeal, it is essential that the images of your home offer the same degree of attractiveness.

They need to be professional and maximize the space and light of your home – which is extremely important to millennials. If you aren’t sure that you have the skill needed to take/edit images of the right quality, consider hiring a professional photographer who can bring your home to life on the screen.


For more advice on how to attract millennial homebuyers to your property, contact Altmann Ayala Realty in San Diego, CA at (858) 216-2700 today!

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